History of Sorts

In the never-ending battle for market share, Pepsi has consistently taken second place against its rival, Coca-Cola. Fortunately, the rivalry between the companies has been limited to commerce. Had it broken out into an actual shooting war, there’s no question Pepsi would have emerged as the industry’s lone superpower. Its victory would be assured simply because — for a while, anyway — Pepsi owned the sixth largest navy in the world.