The weird world of advertising- Sex sells but sexism sells better,part 2

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The advertising industry has become PC for the fear of offending any one or libel actions taken against them. However between the 1950s and 1980s there was no fear of that, and advertisers had a free reign and did not shy away from some ‘good old fashioned’ sexism.

Below are some examples, some are awful, some are funny but they are all cringe worthy.Before you scroll down I have to warn you, you might find this offensive.

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From Keeping Your Cool in a Civil Disturbance, a US Army Military Police School pamphlet.

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From the Detroit News.

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From the Petersburg Times, Florida.

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An advert for the Brewmatic coffee maker.

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From This Week, St Louis.

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From the Oneonta Star, Oneota, New York.

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From the Seattle Times.

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Advertisements

The weird world of advertising-Sex sells, but sexism sells better.

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Advertising is an art, well good advertising that is. You do come across ads in magazines or newspapers that you remember a long time after you have seen them. On the other hand their or ads you just want to erase from your memory.

The advertising industry has become PC for the fear of offending any one or libel actions taken against them. However between the 1950s and 1980s there was no fear of that, and advertisers had a free reign and did not shy away from some ‘good old fashioned’ sexism.

Below are some examples, some are awful, some are funny but they are all cringe worthy.Before you scroll down I have to warn you, you might find this offensive.

vintage-budweiser-ad,why waste time lets just get to the point.

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Speaks for itself

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When someone says that things were much better in the good old days, show them this

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What can you say

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Whatever you do don’t mess up the beer, right!

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Be honest what woman would not want a picture of the face of her boyfriend or husband on her bikini bottom.

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I won’t even go there, I just value my life too much.

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Lose weight while having fun, and if that doesn’t work……….

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Even I am speechless

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You see Coffee is very important for your husband, so better get the right spank,sorry brand.

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Donation

I am passionate about my site and I know a you all like reading my blogs. I have been doing this at no cost and will continue to do so. All I ask is for a voluntary donation of $2 ,however if you are not in a position to do so I can fully understand, maybe next time then. Thanks

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Sex Sells- Even in WWII

+++Contains some nudity++++

propoganda

Don’t worry I haven’t  changed my History blog into a WWII porn site. Because we live in a PC world I had to include a warning.

It is said that the the average men thinks about sex every 7 seconds. Put that in a war context ,with testosterone bouncing left,right and center in men who haven’t seen their girlfriends,wives or any member of the opposite sex  in weeks possibly months and longer , the notion of using Sex as a weapon would have been powerful.

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It is no wonder that Sex was used as a propaganda tool, not only to distract but also to warn for all sorts of venereal diseases, and careless pillow talk which could get vital information in the wrong hands.

This blog has some examples of Sex propaganda from the allies and axis powers.

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During World War II there were many different forms of propaganda to support the war effort in Japan. Sometimes the Japanese used sexual images in order to influence Allied soldiers to pick up surrender leaflets. The leaflet below depicts a bare-breasted female in an inviting pose. The bearer of the present ticket is considered as “willing to surrender to the Japanese army”. The Japanese army will charge itself with ensuring his life in condition that he shows this ticket to Japanese soldiers, with a white flag or raised arms, carrying his rifle stock upwards.

The Japanese propaganda used against the Allied forces aimed to draw their attention away from the war effort and influence them to surrender or go home. Most of the tactics used in this kind of propaganda were sexual and depicted nude women. Sometimes pictures of nude women were placed on tickets of armistice so as to try to get enemy soldiers to pick them up. Moreover the nude gave the soldier an excuse to retain possession the ticket: “It’s not a surrender ticket, it’s a nudie picture”. Then, the reasoning would be that, in a moment of high duress, he might be more likely to break down knowing he could just use the ticket to surrender. Other times, though, it was just to make the men remember the women they had left at home and hopefully get them thinking about sex and make them want to go home again.

The Japanese text on the leaflet translated to English:

Surrender ticket
The bearer(s) of this ticker has surrendered.
It is strictly forbidden to kill him (them).
Commander, Japanese Army forces

Lieutenant Colonel Mahmood Kan Durrani who was an Australian prisoner of the Japanese quotes a lecture given by a Japanese officer on how leaflets should be prepared. One of his six recommendations was:

“The leaflet should have, if possible, the picture of a beautiful woman, after the method used by the Germans in the First World War. This device would ensure that the soldier would be attracted and would be unable to resist looking at the picture over and over again. This would rouse his passion, and his heart would be inclined for love and to hate fighting.”

Ticket to Armistice - Japanese leaflet dropped on Allied troops, 1942

The aim of these posters was to create the illusion that while the British soldiers fight and die, the Americans enjoy the company of their women in England..

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Dr Ruth-Holocaust survivor, Sex Therapist and Sniper.

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Ruth Westheimer (born June 4, 1928), better known as Dr. Ruth, is an American sex therapist, media personality, and author. The New York Times described her as a “Sorbonne-trained psychologist who became a kind of cultural icon in the 1980s.… She ushered in the new age of freer, franker talk about sex on radio and television—and was endlessly parodied for her limitless enthusiasm and for having an accent only a psychologist could have.

Westheimer was born Karola Ruth Siegel in Wiesenfeld (near Karlstadt am Main), Germany, the only child of Orthodox Jews Irma (née Hanauer) and Julius Siegel. In January 1939, she was sent to Switzerland by her mother and grandmother as part of the Kindertransport after her father had been taken by the Nazis.

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https://dirkdeklein.net/2016/03/14/forgotten-history-nicholas-winton-an-unsung-hero/

Her safe haven, along with that of some 100 other German-Jewish children, was made possible by Swiss activist Franzisca Goldschmidt (see 2014 event below).In Switzerland, young Karola came of age in an orphanage, and stopped receiving her parents’ letters in September 1941. In 1945, Westheimer learned that her parents had been killed in the Holocaust, possibly at the Auschwitz concentration camp.

Westheimer decided to emigrate to British-controlled Mandatory Palestine. There, at 17, she “first had sexual intercourse on a starry night, in a haystack without contraception.” She later told The New York Times that “I am not happy about that, but I know much better now and so does everyone who listens to my radio program.”Westheimer joined the Haganah in Jerusalem.

Because of her diminutive height of 4 ft 7 in (1.40 m),she was trained as a scout and sniper.

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Westheimer was seriously wounded in action by an exploding shell during the Israeli War of Independence in 1948, and it was several months before she was able to walk again.

In 1950, Westheimer moved to France, where she studied and then taught psychology at the University of Paris. In 1956, she immigrated to the United States, settling in Washington Heights, Manhattan.

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She still lives in the “cluttered three-bedroom apartment in Washington Heights where she raised her two children and became famous, in that order.” Because of the two synagogues she belongs to, the YMHA she was president of for three years, and a “still sizable community of German Jewish World War II refugees”, she remains in the neighborhood. She speaks English, German, French, and Hebrew.

Westheimer earned an M.A. degree in sociology from The New School in 1959 and an Ed.D. degree from Teachers College, Columbia University in 1970. She completed post-doctoral work in human sexuality at New York-Presbyterian Hospital, training with pioneer sex therapist Helen Singer Kaplan. She has written several books on human sexuality, including Dr. Ruth’s Encyclopedia of Sex and Sex for Dummies. The full version of Dr. Ruth’s Encyclopedia of Sex is currently available online.

Westheimer has given commencement speeches at the Hebrew Union College seminary, Lehman College of the City University of New York, and, in 2004, at Trinity College.

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In 2008, she was awarded an Honorary Doctorate by Westfield State College. In 2002, she received the Leo Baeck Medal for her humanitarian work promoting tolerance and social justice.

Westheimer has been married three times. Her third marriage, to Manfred Westheimer, lasted until his death in 1997. She has two children, Miriam and Joel, and several grandchildren.

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I am passionate about my site and I know a you all like reading my blogs. I have been doing this at no cost and will continue to do so. All I ask is for a voluntary donation of $2 ,however if you are not in a position to do so I can fully understand, maybe next time then. Thanks

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