No this is not a Carlsberg ad.”Carlsberg don’t do floods but if they did”
On Monday 17th October 1814, a terrible disaster claimed the lives of at least 8 people in St Giles, London. A bizarre industrial accident resulted in the release of a beer tsunami onto the streets around Tottenham Court Road.
The Horse Shoe Brewery stood at the corner of Great Russell Street and Tottenham Court Road. In 1810 the brewery, Meux and Company, had had a 22 foot high wooden fermentation tank installed on the premises. Held together with massive iron rings, this huge vat held the equivalent of over 3,500 barrels of brown porter ale, a beer not unlike stout.
On the afternoon of October 17th 1814 one of the iron rings around the tank snapped. About an hour later the whole tank ruptured, releasing the hot fermenting ale with such force that the back wall…
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