Prior to the outbreak of the second world war, Coca-Cola’s only unqualified success on the international scene was its bottling operations in Nazi Germany. Sales records were being set year after year in that venue, and by 1939 Coca-Cola had 43 bottling plants and more than 600 local distributors in that country.
Fanta originated as a result of difficulties importing Coca-Cola syrup into Nazi Germany during World War II due to a trade embargo.To circumvent this, Max Keith, the head of Coca-Cola Deutschland (Coca-Cola GmbH) during the war, decided to create a new product for the German market, using only ingredients available in Germany at the time, including whey and apple pomace – the “leftovers of leftovers”, as Keith later recalled. The name was the result of a brief brainstorming session, which started with Keith’s exhorting his team to “use their imagination” (Fantasie in German), to which one of his salesmen, Joe Knipp, immediately retorted “Fanta!”
The plant was effectively cut off from Coca-Cola…
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